During the 2015 edition of Best Franchisee of the World (BFW) held in Florence, Italy, Omar Yunes was announced the winner. Omar operates franchises under the brand name Sushi Itto, chain of Japanese restaurants integrated with western culture. Currently, the entrepreneur has 13 units operating in Mexico City, Veracruz and Puebla. When accepting the honor, Mr. Yunes said the prize is for his entire team of 400 members responsible for overseeing operations at the franchise units.
Representatives who Attended 2015 Edition of BFW
Representatives who attended this competition were from 34 countries including Mexico, France, Argentina, Italy, Hungary, Brazil, Portugal and others. The judges at the event evaluated the franchisee on the basis of its impact on the network. They considered things like employees’ motivation, influence to the network, knowledge contribution, and potential improvements to the model. According to of the organizers of BFW Mexico, Diego Elizarrarrás, Omar Yunes also emerged the top during the national competition, and was able to beat the rest because of the role he has played of creating better relationship between franchisee and franchising.
According to the Chief Executive Officer of Sushi Itto, Benjamin Cancelmo, said the award was a manifestation of employees’ effort to provide excellent services, quality hospitality and amazing flavors to their clients. According to Elizarrarrás, the award was an impression that Mexican franchises are not a regional affair anymore, but has ascended to global platform.
About Omar Yunes
Omar Yunes is the brain behind establishment of Sushi Itto brand, which operates in different parts of Mexico, and other South American nations like El Salvador, Panama and Honduras. Omar has led Sushi Itto to greater heights, employing over 400 employees. The BFW awards recognize entrepreneurial skills and innovative achievements like Omar’s, which has led to rapid growth of his franchise.
This award was evidence of efforts put in place by Omar Yunes to enhance growth of his brand. In fact, Omar was honored across Mexico for achieving a great milestone in his career, putting other Mexican entrepreneurs on the same cause of being recognized internationally. The entrepreneur has fostered excellence customer service, hospitality and quality service delivery.