Don Ressler is a famous investor and a business executive who is known for his role on numerous internet-based ventures and e-commerce platforms. Don Ressler is the CEO and Co-founder of Fabletics. Fitness Heaven.com was Don’s first online startup. Its success made Don Ressler team up with Adam Goldenberg, the Chief Operating Officer of Intermix Media, to establish a company known as Alena Media Group. At Alena Media, Goldenberg and Don worked to create an online performing division that grew into a multi-million entity. Intermix was later acquired by the media conglomerate firm called News Corp in 2005. However, the new owners of Intermix seemed to ignore the successful marketing and sales platform developed by Don Ressler and his co-partner Adam Goldenberg.
After leaving Intermix and establishing Alena Media Corps, Don Ressler and Mr. Adam managed to convince a former employee of Alena Media Group to work with them and assist them to start and develop their own enterprise. Together, they worked hard and have established a reputable company known as Brand Ideas, which was later renamed Intelligent Beauty. DermStore was Intelligent Beauty’s first product. It was an online haircare, skincare, and cosmetics retailer on Brandettes. Currently, DermStore has the second biggest sales volume for online-based skin and beauty products. Along with the Target Corporation, Intelligent Beauty continues to hold a stake in the e-commerce sector.
Another business that Don Ressler has helped launch is the online subscription-based clothing retailer known as JustFab Inc. Don worked with the actress, Kate Hudson, to market and develop the brand on eyepain.org. JustFab customers pay a membership fee of $39.95 a month, and in return, they receive accessories, shoes, and handbags designed for their own personal tastes. Over the years, JustFab has grown into a multi-billion company. To signify that it’s a technology-based firm, Don Ressler decided to rename the firm to TechStyle Group, a name that suggests that the entity combines fashion and technology.
TechStyle Group primarily deals with active wear at http://www.businessinsider.com/justfab-becomes-techstyle-fashion-group-2016-8. Don has always been a fitness enthusiast and practically lives on active wear every day. He lives his dream of selling not only high-quality but also affordable and fashionable products.