Lori Senecal: Spearheading Global Growth and Expansion of CP+B

When Lori Senecal finally left her position as the global chief executive officer of Crispin Porter + Bogusky (CP+B) at the end of 2017, she left behind a lasting legacy of stellar track record of growth and excellent service delivery. Throughout her time at CP+B, her excellent global marketing skills were evident. Since taking over the position in 2015, the company’s global image has improved tremendously. CP+B successfully penetrated into the global markets thanks to Lori Senecal’s unmatched innovative marketing skills and grasp of global marketing trends. She was an excellent talent manager and spotter. She enabled the company transform into a modern entity with global outlook through the collaborative environment she created within the company. This enabled CP+B to operate with a level of agility that had been missing from its culture orientation. The re-orientation of the company’s culture also enabled it cemented its position within the local market. Her exploits at CP+B won several individual and company awards including the 2017 Creativity Innovators of the Year awarded to CP+B. It twice earned her a place on the prestigious AdWeek’s Power 100 List and the 2017 Most Creative People in Business list.


Professional and Academic Background


Lori Senecal, a multi-skilled industry veteran, has years of experience working in some of the biggest agencies in various executive positions. She worked at McCann Erickson, which she cofounded, from 2003 to 2007 where she served as McCann Worldgroup’s global chief innovation officer from 2006. She later became the company’s president for two years before joining Kirshenbaum Bond Senecal and Partners (KBS) as its president and chief executive officer in 2009. According to GC Report, from 2012 to 2015, Lori Senecal served as the company’s global chairman and executive chairman before finically CP+B in 2015, leaving an award-winning track record of success.Lori Senecal’s award-winning management exploits are founded on solid academic background and acquisition and development of multiple skills that set her apart. She is a specialist in various forms of marketing, advertising and e-commerce. Lori Senecal is a business brand strategist with excellent entrepreneurial skills. She is an alumnus of McGill University where graduate with a Bachelor of Commerce degree with specialization in finance and marketing. You can visit YouTube to see more videos.


Reference: http://www.adweek.com/agencies/lori-senecal-global-ceo-of-cpb-will-step-down-at-the-end-of-2017/

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